Monday, September 5, 2011

Jersey Shore stars & Flo Rida AND Nicole Scherziner flock to Sugar Factory!

Jennifer ‘JWOWW’ Farley

Nelly & Nicole Scherzinger

Celebrities in Las Vegas flocked to Sugar Factory last night as Nicole
Scherzinger, Nelly, Flo Rida and "
Jersey Shore" stars Jennifer 'JWOWW' Farley and Sammi 'Sweetheart'
Giancola invaded the sweetest spot on the Strip.

The incomparable night
started with Farley and her boyfriend, Roger, stopping by Sugar Factory's
retail store inside The Mirage Resort & Casino. The couple playfully
picked-out their favorite sweets  - gummy
bears and Oreo cookies, in addition to posing for photos and chatting with
fans. The boisterous "
Jersey Shore" star scoured the store, picking up a few logo
tank tops and hats, a large, hot-pink gumball machine and a few shot glasses -
an item Farley collects from all of the places she visits. Farley's favorite
item was Sugar Factory's line of Hello Kitty Couture Pops, and she was
overheard saying "Nicole (Snooki) would love these!"

The night continued with
recording artist Flo Rida hosting a large dinner party at Sugar Factory
American Brasserie inside Paris Las Vegas. The award-winning lyricist noshed on
steak frites and pacific salmon, and indulged in an over-the-top cookie jar ice
cream sundae for dessert. "
Jersey Shore" star Sammi 'Sweetheart' Giancola arrived
shortly after with her two sisters, Nikki and Rachel, and the trio headed
straight to Flo Rida's table for a group photo. Giancola treated herself to a
chicken caesar crepe, along with creamy milk, dark and white chocolate fondue.
Jersey girls loved the eatery's candy-inspired cocktails and
sipped on Red Velvet martinis and Oceans Blue goblets. After dinner, the
Giancola troupe grabbed a few confections to-go inside the Sugar Factory retail
store, including a heaping handful Reese's peanut butter cups - Sammi's

Flo Rida enjoys a King Kong ice cream sundae

Nicole Scherzinger

Sammi ‘Sweetheart’ Giancola

Sammi ‘Sweetheart’ Giancola

The night was far from over
as gorgeous songstress Nicole Scherzinger and hip-hop megastar Nelly entered
the building within minutes of each other. Scherzinger and her friends held
court in a plush, corner booth and indulged in a few chocolate crepes before
heading over to the retail store to stock-up on sweets. Scherzinger, who has
her own signature series of Sugar Factory Couture Pops, was in awe of the
spacious sweet shop and graciously stopped to take photos with the swarms of
fans that quickly filled the store. As soon as Nelly spotted the bombshell
beauty he headed over to say hello and pose for a few photos. Nelly and his
group enjoyed a quick bite of chicken and waffles, along with chocolate milkshakes,
before heading upstairs to perform at Chateau Nightclub & Gardens.

Sugar Factory American
Brasserie is an American take on a traditional French brasserie, serving
delicious cuisine all day, and all night, along with an over-sized retail store
and signature Chocolate Lounge. other Sugar Factory retail stores are located
at The Mirage and Miracle Mile Shops at Planet Hollywood. 

 Photo credit: David Becker/WireImage

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